matthewb: iA has made available its entire 17-page (paid) pitch document for the redesign of Swiss newspaper Tages-Anzeiger in a detailed article discussing the proposed solution. The UX-led approach, while conceptually and aesthetically strong, ultimately failed to win over the client. Some beautiful typography (Frutiger New and Frutiger Serif) and bold ideas in there though: I quite like the concept of article keywords highlighted in blue for easy scanning of the paper’s title page. (via Inky)

matthewb:

iA has made available its entire 17-page (paid) pitch document for the redesign of Swiss newspaper Tages-Anzeiger in a detailed article discussing the proposed solution. The UX-led approach, while conceptually and aesthetically strong, ultimately failed to win over the client. Some beautiful typography (Frutiger New and Frutiger Serif) and bold ideas in there though: I quite like the concept of article keywords highlighted in blue for easy scanning of the paper’s title page. (via Inky)

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  8. superselect reblogged this from inkscar and added:
    Basic rule: Ignore all rules of newspaper design to start with and keep only the ones that are useful to the reader
  9. inkscar reblogged this from matthewb and added:
    What I miss is a note on...client. Besides that, it is an interesting approach
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